So here's what I've been working on:
I'm continuing the Carpool Poster concept with a series of three that have become a semi-promotional/informative package for carpooling. I'll be using a modified iconic Bob Dylan cover as a CD case to contain other pieces, such as a concert ticket, backstage pass, button, sticker, keychain, etc. I'm using a music theme as a source of attention draw, hopefully to those of the Dylan era. Since only 8% of commuters carpool, and most of them being middle aged, I hope to appeal to that generation of polluters.
(due to technical difficulties, the Dylan cover will be posted asap)
4 comments:
Hey Tessa,
I like your typeface that you used for the secondary info (like the bullet points)...it makes it look like that information was just printed which fits with your concept! You could push that further and vary the tracking between the letters to make it less uniform and vary the baseline on some of the letters, but I think that typeface works well. I don't think the type is working as well on your second image ( the part that says, "The average twin cities commuter..."). It doesn't really seem to fit with the concept and design of your pieces, maybe a more stable or condensed font would work better??
Heyyyy! I am really loving this little package of stuff you are putting together! I want one for myself. The color scheme is awesome! It all looks so authentic :) Its definitely pushing your ideas further from your preliminary stuff. And also narrowing it down a bit too..you had a few cd covers before right?? This set is more unified as well. Through color, type, and idea in general. Excited to see it all put together and such!
I really like the direction you took with your series. It's an effective way to present your issue. The button idea is genius. This button will appeal to people and make them want to keep it and display it on their backpack or jacket. People displaying the button will keep people interested and continue to get information out.
Connecting the issue to an event such as a benefit concert is clever but is there a hypothetical event?
I think your backstage pass and ticket could be more authentic. The typeface used on ticket looks too designed whereas a true ticket the type is always pretty crude and computer generated. I'm sure you could find a free typeface online that looks more like that of a real ticket. Also, looking at your color choice might help make the pieces look more real, although it fits the time period of the Bob Dylan album cover.
Your final solution for the series is very interesting- it all fits into the little CD case! The overall language of the pieces has a very universal, forward-looking quality, using phrases like "world tour" and "every city". In my opinion, one of the most successful parts is the left side of the concert ticket. It looks genuine, and the abbreviations (emissions, etc.) were easy to understand, which I wouldn't have expected.
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