Gina, Liz, and I worked in a group to create a promotional and informative piece for The Midtown Greenway Coalition. Rather than creating a brochure, we decided it would be more to the Coaltion's interest to design a poster to advertise the Greenway to community members to encourage them to become involved, which was a main theme they wanted to come out in the final product. We promoted the idea that there is something for everyone, no matter their income level, amount of free time, etc. The final is a poster with an update-able postcard "handout" for people to take with them to remind them of upcoming events. Below is poster and both sides of the postcard.

1 comment:
I've always liked the colors on this poster. The style is clear and friendly- the way it descends/cascades down the poster is very effective. The pictures are nice, though they seem like they might be seen through a telescoping lense (creepy? maybe I'm just looking at it too long...). The headline text works well throughout the poster, though maybe not quite as well for announcing the Greenway at the top. It looks like a poster I would stop and read without getting impatient and walking away.
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